Spotify seems to be testing a brand new Tales characteristic, much like Fb, Instagram, and Snapchat. Influencers will be capable to share a short-form video with their public playlists.
TechCrunch first reported on the brand new characteristic with leaked screenshots. YouTube vogue professional Summer time Mckeen could be seen sharing a playlist with a video. Her playlist entitled, “All-Time Besties” contains a brief video introduction.
The brand new characteristic will enable social media influencers to share a brief video together with playlists. An animated circle above the playlist title invitations customers to click on to see the content material. As soon as Spotify Tales are open, clips play and advance robotically. Customers can faucet an X on the high of the app to exit it at any time.
Spotify Tales additionally appear to be a solution to incorporate short-form movies (like TikTok) into its platform. TikTok’s new music streaming service Resso is correct across the nook. Permitting influencers to create movies for his or her playlists is a method Spotify is mimicking TikTok.
Solely choose influencers can use the Spotify Tales characteristic. Spotify says it is going to roll out the characteristic to others shortly. Follower rely and interesting followers are figuring out elements in who will get entry to Spotify Tales for now.
Mckeen usually shares playlists she makes together with her followers, making her a major choose to check the brand new characteristic. For now, Spotify says it’s not giving artists entry to the performance.
The instrument is supposed for use as a music discovery feature, not a promotional one. Artists can use Spotify’s new Canvas characteristic to create looping movies for album artwork, as a substitute.
Mimicking Tales from different social media helps Spotify turn out to be greater than only a music-listening platform. That’s essential for Spotify to continue to grow since tech giants like Google, Apple, and Amazon have their competing music companies.
These competing companies have all signed offers with the identical labels, making music streaming companies appear homogenous. That’s one cause Spotify has invested a lot into unique podcasts and content material.