30 ideas in 45 minutes #RDE22

As traditional, on the finish of RadioDays Europe, six convention presenters have been recruited to present 30 concepts in 45 minutes.

Listed below are their key takeawayys:

Thomas Korponay-Pfeifer, PD of Radio 88.6

5 commandments for PDs

1. Keep in mind the station’s core values and hold them holy. Make sure that everyone seems to be on the identical web page about model positioning.
2. Thou shalt place confidence in your folks, belief your expertise, give them artistic house and allow them to do their job.
3. Thou shalt not be afraid of failure. Make it okay to fail to allow them to study.
4. Honour thy house owners and CEOs… however hold them away out of your staff.
5. Thou shalt dare to dream huge, search for Whys, not Why Nots

Carolina Jamet, CBC Radio Canada

1. Create your individual audio platform and management your distribution – it’ll enable you construct and leverage your model
2. Break up your radio reveals into segments and supply them in numerous codecs on completely different platforms
3. Improve discoverability – replace your private home web page recurrently, 4 instances per day, 7 days per week. With a dynamic platform folks spend extra time with you
4. Audio books – create an enriched audio e book platform
5. Drive viewers engagement – for instance co-listening to youngsters audio books with mother and father

Kenny Southaby, ReelWorld

1. Be comfy with change, it’s all the time there, station sounds can’t keep the identical
2. Upcycle audio creatively. Use the emotional connection folks have with sound to convey a model message
3. Search inspiration the place your viewers is.
4. Outdo streaming providers – add worth to our content material and station sound that streamers don’t do
5. Be concise

Julia Schutz, Antenne NRW (a brand new station simply 202 days on air)

1. Take calculated dangers – some persons are so afraid of dropping that they by no means attempt to win
2. Take care of your rising stars, not solely the money cows
3. Discover a function, so you realize what you’re preventing for
4. Be proud however by no means happy
5. You want the appropriate folks in your nook – a mentor, a monetary controller, a lawyer

Andrew Davis, ABC Australia Digital and Engagement Editor

Podcast tricks to have interaction and hold an viewers

1. Episode headlines and descriptions encourage listeners to attempt a brand new podcast. Greater than suggestions, hosts, manufacturers or art work
2. Lead with one thing attention-grabbing, the primary line and a half will likely be displayed on the primary web page. Nice headlines work, particularly those who provoke emotion or curiosity
3. Type and tone of episode description and headline ought to match the fashion of the audio
4. Use the one shot rule – one name to motion, not a procuring listing
5. Ask listeners to price or evaluate your podcast

Alan Haydn Jones, Head of BBC Radio 1

1. Maintain renewing your presenters in case your station is a youth station
2. Solid the web huge when searching for new expertise
3. Recruit a various vary of presenters
4. You aren’t your viewers, make radio that they need
5. Presenter improvement by no means ends

Subsequent 12 months’s Radio Days Europe will likely be held in Prague., 26-28 March 2023.

And later this 12 months, RadioDays Asia will staff up with the ABU and will likely be held in Kuala Lumpur on 6 & 7 September. The ABU’s RadioAsia convention this 12 months may even companion with RadioDays and will likely be held in the identical venue in KL on 5 September, with a further half day coaching convention on Sunday 4 September.