Enter Sooka, a M’sian streaming service centred on sports, local content

• Targeted on aggregating reside international sporting occasions and Malaysian leisure
• Working with business creators, manufacturing homes to provide authentic content material

A NEW streaming participant, Sooka (stylised as “sooka”), has arrived in Malaysia amidst a more and more crowded subject of video service suppliers.

The corporate that claims to supply each free and paid content material is impressed by the Malay phrase ‘suka’, which implies ‘like,’ focuses on aggregating and curating reside international sporting occasions and Malaysian drama and leisure, on prime of its personal exclusives and originals, it mentioned in a statment.

It added that the service positions itself as bridging the hole within the availability and accessibility of native content material, and claims to be on the trail to create extra hyper-local, related content material, and making them extra accessible to a mobile-first leisure viewers.

“Sooka comes at a time the place customers immediately embrace a mobile-first life-style and as such are attuned to consuming content material on-line.

“The shift in viewing tendencies had shoppers quickly embracing the ‘new regular’ digital life-style, and nice content material has change into an important digital asset,” mentioned Emarina Mohd Kamal, head of programming at Sooka

She added that it’s of no shock that customers are reliant on their smartphones and energetic on social media, and are consistently in seek for nice content material that they’ll devour on-the-go instantly from their cellular units.

“sooka’s content material is curated for this quick consumption, at reasonably priced value factors and easy plans,” she claimed.

Sooka works on a freemium” mannequin, providing a free tier in addition to two paid choices – VIP+Sports activities, which is priced at US$10 (RM41.90) monthly and supplies limitless entry to reside sports activities content material.

The second bundle contains the VIP Leisure Plan, which matches for US$three.85 (RM15.90) month-to-month for Malaysian leisure content material, selection exhibits, films and the service’s personal unique content material.

[RM1 = US$0.242]

Sports activities appears to be the service’s largest proposition. Together with UEFA EURO 2020, Sooka is launching a particular promotion for its VIP+Sports activities plan at an introductory value of RM15.90 monthly beginning eight June 2021

This provides audiences entry to all 51 UEFA EURO 2020 reside matches, moreover different reside sporting occasions the likes of the BWF World Championships, English Premier League, Moto GP, F1 Championships, Wimbledon Grand Slam and extra, the corporate mentioned.

Alternatively, customers who’re excited about solely watching their favorite groups can buy single UEFA EURO 2020 passes at solely RM7.90 per match, it added.

VIP+Sports activities additionally provides customers entry to Malaysian leisure and native exclusives/ authentic, together with Projek: Anchor SPM, Rindu Awak Separuh Nyawa, Jebat, Scammer and The Maid.

“Sooka’s principal differentiator is our potential to ship reside sports activities streaming for passionate followers to take pleasure in on their cellular units, enabling them to get their sports activities ‘repair’ anytime, wherever.

“We have now sturdy sports activities content material line up till year-end and can proceed to strengthen our sports activities proposition, so we will proceed to convey the perfect to Malaysian sports activities followers,” mentioned Emarina

She added that Sooka plans to supply a deep, present and curated library of premium Malay day-date drama sequence, films, reside selection and leisure plus Chinese language and Indian exhibits to fulfill native viewing preferences.

She mentioned Sooka can also be working with business creators and manufacturing homes to provide authentic content material particularly focused at millennials.

These Sooka exclusives and upcoming originals embody Hantu Bonceng 2.zero, Hawa, and PHD Muzik, she famous.

The Sooka app may be downloaded from the Apple Retailer or Google Playstore. Extra data may be discovered at sooka.my