Italy’s animation pioneer Iginio Straffi has inked a co manufacturing take care of ToonzMedia Group to provide a youngsters’s sequence based mostly on Carlo Collodis masterpiece ‘The Adventures of Pinocchio,’ the fairy story which has impressed a number of generations of kids worldwide.
The 26 x 12 CGI present is anticipated to hit the small display screen by the top of 2021 and can goal 4 to seven-year-olds, a press launch from Toonz, established at Technopark right here in 1999,stated right here on Tuesday.
“The brand new Pinocchio I imagined speaks to youngsters in a light-hearted, instructional approach and empowers theirdreams.Households will love this compelling sequence and youngsters will discover their new TV hero in Pinocchio”, stated Iginio Straffi, Founder and CEO of Rainbow Group.We’re glad to accomplice with Toonz,combining the good experience of each our stable and worldwide groups, which might be certainly an asset of this nice manufacturing for a worldwide viewers,” he stated.
PJayakumar, CEO of Toonz Media, stated they’re comfortable to have gotten an excellent accomplice in Rainbow to take up this problem and ship Pinocchio as a top-notchseries with very high- high quality content material.Paying tribute to Collodis avant garde work, Straffi reimagined a narrative that many studios have tried to adapt however with recent eyes and a contemporary twist.Rainbows visionary transports the basic character into todays world of bustle and sensible telephones,filling his world with journey, comedy, enjoyable and academic components whereas bringing out the essence of what makes the unique character of Pinocchio so inspirational and timeless.
Pinocchio is an enchanted puppet residing in todays world, one the place something is feasible.He grows alongsidehis greatest associates Grandpa Geppetto, pirate doll Freeda and the Speaking Cricket – as he goals of 1 daybecoming an actual boy by following the recommendation of the Fairy with Turquoise hair.Characters from the originalstory are joined by new ones within the sequence.
Whereas the pre-production, post-production and supervision operations might be executed at Rainbow studios in Italy, the animation – from 3D asset creation to ultimate LRC (Lighting, Rendering & Compositing) – might be executed at Toonzs studios.Toonz will deal with distribution rights ofthe present within the Indian sub-continent, South East Asia, Spain, and Portugal.
Toonz will even maintain the Licensingand Merchandising (L&M) rights of the present within the Indian sub-continent.Distribution and L&M rights in the remainder of the world might be dealt with by Rainbow.Rainbow was established in 1995 by Iginio Straffi, President and CEO of the group.The group includes Emmy Award-winning studio Bardel Inc., Italys IvenGroup and publishing Tridimensional.
Starting from creating animated and live-action content material for TV and cinema for youths and households, Rainbow additionally licenses and produces animated content material for third events. The group has a product portfolio aired in over 130 nations by means of totally different broadcasters and ranksin the highest positions on the annual High 150 World Licensors Record with greater than 500 licensees worldwide.
It has over 20 years of expertise and one in all Asia’s most energetic animation manufacturing studios (over 10,000 minutes of 2D and CGI children and household content material peryear).
Toonz has labored with many main leisure studios, channels and networks, together with Marvel, Nickelodeon, Turner, Disney and Netflix, and has a number of animationand dwell motion sequence, in addition to function movies to its credit score.
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