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Virat Kohli retains prime spot among the many most beneficial celebrities, with a complete model worth of US$ 237.7 million (approx Rs 1728 crore) in line with a research by Duff & Phelps.
The research supplies a rating of India’s strongest movie star manufacturers based mostly on model values derived from their product endorsement portfolio and relative social media presence. It examines the affect of the pandemic on each model worth rankings and the movie star endorsement house.
Akshay Kumar follows in second, with Ranveer Singh third. Shah Rukh Khan beneficial properties one spot to succeed in fourth on the listing. Deepika Padukone, who was second in 2018 and third in 2019, falls all the way down to fifth spot in line with the report.
Movie star | 2020 | 2019 | |
| Model Rank | Model Worth ($ Million) | Model Rank |
Virat Kohli | 1 | 237.7 | 1 |
Akshay Kumar | 2 | 118.9 | 2 |
Ranveer Singh | three | 102.9 | three |
Shah Rukh Khan | four | 51.1 | 5 |
Deepika Padukone | 5 | 50.four | three |
Alia Bhatt | 6 | 48.zero | 7 |
Ayushmann Khurrana | 6 | 48.zero | 10 |
Salman Khan | eight | 45.zero | 6 |
Amitabh Bachchan | 9 | 44.2 | eight |
Hrithik Roshan | 10 | 39.four | 11 |
Aviral Jain, managing director, Duff & Phelps, stated, “Whereas established celebrities proceed to dominate our rankings, notable millennials with a powerful social media presence proceed to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped just a few spots to seize the No. 6, No. 15 and No. 17 spots, respectively. Additional, Kartik Aaryan debuts on our listing at No. 20. These rising millennial celebrities had been in better demand throughout the pandemic owing to their reputation among the many youth.”
He added, “This yr, the media and leisure sector took successful and witnessed vital slowdown in promoting spends as conventional media and out of doors leisure had been severely impacted by the pandemic. Digital marginally overtook print to turn into the second largest section within the commercial house, and it continues to witness traction amongst manufacturers. The pandemic has additionally bolstered the truth that a powerful social media presence is now not a ‘good to have,’ however fairly a ‘will need to have’ for movie star endorsers. With celebrity-brand engagements changing into extra digitally oriented, manufacturers and movie star endorsers are discussing progressive methods of collaboration.”
Varun Gupta, managing director and Asia Pacific chief – valuation companies, Duff & Phelps, stated, “2020 noticed a lift in digital promoting, with celebrities leveraging their genuine and private experiences for endorsements. In actual fact, many OTT stars and influencers are at present sharing the highlight for digital adverts, which is a brand new development noticed this yr.”
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