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SINGAPORE (December eight, 2020) – The inaugural Forbes Asia’s 100 Digital Stars listing launched at the moment, highlighting celebrities from throughout the Asia Pacific area who’ve taken the digital world by storm. The total listing could be discovered here and within the December concern of Forbes Asia.
Forbes Asia’s 100 Digital Stars listing options 100 singers, bands, movie and TV stars with a powerful social media presence. With hundreds of thousands of followers throughout standard platforms, these celebrities have maintained their relevance and recognition on this difficult interval by leveraging on the ability of social media. Many have additionally used their affect to help worthy causes, particularly these with a Covid-19 focus.
“The inaugural Forbes Asia’s 100 Digital Stars listing couldn’t have come at a extra related time. Artists depend on social media platforms to attach and talk with followers, particularly within the absence of dwell leisure attributable to Covid-19 restrictions across the area,” mentioned Rana Wehbe Watson, editor of the listing. “The 100 celebrities highlighted on the listing vary in age from 20 to 78, proving that social media affect is a cross-generational phenomenon.”
Among the many outstanding faces on the listing is BTS, the seven-member band from South Korea. One of many world’s most profitable musical teams ever, with over 33 million Instagram followers, BTS’s music “Dynamite” reportedly made YouTube historical past as the primary video to recover from 100 million views inside 24 hours of being posted.
With nearly 110 million Weibo followers, Chinese language actress and singer Yang Mi has a number of endorsement offers that embrace Crocs, Estée Lauder, Stuart Weitzman and Victoria’s Secret. In 2019, Yang was named Tremendous IP Actress on the China Literature Awards and in January was topped Weibo Goddess on the annual Weibo Awards.
Bollywood’s highest-paid actor, Akshay Kumar can be certainly one of India’s most-followed stars, with over 131 million followers on Fb, Instagram and Twitter. As a philanthropist, Kumar donated $four million to Covid-19 aid in India and took half within the “I For India” fundraising live performance on Fb Dwell in Might, which raised 520 million rupees ($7 million) for GiveIndia’s Covid-19 fund.
Referred to as the king of Mandopop, Jay Chou is the most-followed artist from Taiwan on Instagram, with over 6 million followers. This 12 months, Chou launched his personal Netflix journey present J-Type Journey and, in June, the discharge of his single “Mojito” precipitated music streaming service QQ Music to crash attributable to excessive demand. In January, Chou and his spouse donated three million yuan ($455,000) to help frontline medical staff in Wuhan.
One in every of Japan’s main comedians, Naomi Watanabe is the most-followed Japanese superstar on Instagram with over 9 million followers. Her newest parody music video of Ariana Grande and Girl Gaga’s “Rain On Me” garnered over 19 million views on YouTube in simply three months.
With over 19 million followers, actress Angel Locsin is the second-most standard Filipina superstar on Fb after fellow Digital Star Marian Rivera-Dantes. Locsin has donated about 15 million pesos ($310,000) over the previous decade to numerous causes, incomes her a spot on the 2019 Forbes Asia’s Heroes of Philanthropy listing. Not too long ago, Locsin helped increase 11.three million pesos for the acquisition of 246 hospital tents for medical staff preventing the pandemic.
Different notable stars on the listing embrace Hollywood stars Hugh Jackman and Chris Hemsworth; motion star Donnie Yen; Ok-Pop woman band Blackpink and actor Lee Min-ho from South Korea; China’s Kris Wu and Dilraba Dilmurat; India’s Shah Rukh Khan and Alia Bhatt, and Singaporean singer-songwriter JJ Lin amongst others.
To find out the finalists, Forbes Asia evaluated the candidates’ mixed social media attain and engagement. Their latest work, influence and advocacy, model endorsements and enterprise endeavors, and their recognition profile on an area, regional and world stage had been additionally thought of. Solely these lively in movie, music, and TV had been eligible. Entries use the title of the individual or band most generally recognized, whereas actual names are offered generally for particular person celebrities, and names of outstanding members are included in among the band entries.
For the whole Forbes Asia’s 100 Digital Stars listing, please click on here.
On social media, please comply with #100DigitalStars and @ForbesAsia on Facebook | Instagram |Twitter
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