Cheil Worldwide has introduced the acquisition of China-based ColourData, a social media information analytics agency. The company community mentioned the acquisition strengthens its data-driven advertising capabilities.
Based in 2014, Shanghai-based ColourData makes use of proprietary know-how to gather postings and feedback from social media, information and e-commerce web sites then analyzes buzz by geography, gender and age group. ColourData says it affords AI-powered pure language processing, real-time visualizations, and on-demand report technology.
ColourData’s KOL Analysis Platform helps shoppers evaluate web celebrities. ColourData has labored with GSK, Samsung, Hilton, AB Inbev, BMW and Bayer, and has labored with Cheil on a number of social media-related digital advertising initiatives, in accordance with a launch.
The acquisition empowers Cheil to ship extra sturdy advertising analytics to its present shoppers, whereas additionally enhancing its enterprise improvement potential in China throughout a variety of industries, the corporate mentioned. The transfer may also contribute to the continual development of Cheil Worldwide’s digital enterprise, which now accounts for over 40% of income.
ColourData mentioned its annual common gross sales development price (CAGR) over the previous three years has been roughly 40%.
Along with this acquisition, Cheil Worldwide mentioned it continues to hunt merger and acquisition offers with digital companies world wide to determine new development drivers.