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This story involves you from Sahan Journal, a nonprofit newsroom devoted to offering genuine information reporting about Minnesota’s new immigrants and refugees. MPR Information is a associate with Sahan Journal and shares tales between SahanJournal.com and MPRNews.org.
St. Paul rapper J Fly was scrolling by Fb just a few weeks in the past when he came upon a chance he couldn’t go up — an opportunity to showcase his music to a nationwide viewers, and possibly make slightly cash.
Hmong YouTuber David “DC” Chao had posted a name for entries to an internet competitors he was internet hosting for Hmong rap artists, with $500 up for grabs.
J Fly noticed a door open. He put up “Levitate,” his music about life as a younger Hmong man in Minnesota studying to unfold his wings and soar. Together with the audio, he added a picture of mist-shrouded canoes floating in Minnesota’s Boundary Waters, a spot that’s lengthy impressed him.
“On this life, it’s nearly being a hustler and doing what it’s important to do day-after-day to make cash and keep glad and simply be an actual one day-after-day,” stated J Fly, whose actual identify is Justin Thao. “That’s the message that I need folks to see. To be glad and luxuriate in life.”
Whereas the competition winner will get the money in March, J Fly, DC and different Hmong rappers say the competitors has paid off already for all of the artists hustling to get their music heard.
Lots of the movies operating on the DC Reacts playlist have at the very least four,000 views on YouTube, with the perfect Hmong artists amassing over 10,000 views, greater than double the variety of DC’s subscribers.
“I feel that it’s a large step for our Hmong neighborhood, within the rap world of it,” stated DC, who’s primarily based in California. “Simply seeing all these faces come out and do their factor. Good or unhealthy, good audio or not, they put time into it … it’s positively a step ahead of what we’ve in retailer.”
Storytelling tradition meets hip-hop
Rap and hip-hop had been perfect autos of expression for younger Hmong artists in america. Hmong is a storytelling tradition, and the music supplied a path to telling new tales.
The primary era of transplants rapped concerning the challenges of transferring to the U.S. and adapting to a international land, whereas others spoke about freedom or gang violence within the Hmong neighborhood.
“We Hmong have this factor that we do known as Kwv txhiaj [Gu-Tee-Ah] or Paj Ntaub [Pah-Dao], which is type of like poetry,” DC stated. “That’s what we’re accustomed to and so it’s kinda in us already in a means. However to infuse that with hip-hop, what’s on the market and no matter we’re listening to.”
Lately, widespread Twin Cities Hmong artists Ka Lia Universe, Kid $wami, Supryze and Chin Chilla, have opened doorways for a brand new era of Hmong rappers. Nonetheless, DC stated too many Hmong rappers had been struggling for traction, which made the YouTube competitors that rather more necessary.

Courtesy of DC Reacts
“I’ve heard so much about no assist,” stated DC, who’s 35. “In the event you actually hearken to the Hmong entries, they at all times carry up Hmong don’t love Hmong, Hmong don’t assist Hmong. At first, I used to be like, ‘What are y’all speaking about?’ However then I actually bought to this factor within the music world of the Hmong neighborhood, and yeah, I kinda see it.”
“There’s simply at all times extra of a bashing on one another, as an alternative of constructive criticism, simply not likely supportive. Folks additionally speaking about [how] Hmong don’t like different Hmong to succeed, and so they’ll do no matter it takes to cease them from doing that.”
Giving rappers like J Fly an area to share their artwork and interact with different Hmong listeners and artists is exactly what DC wished. Contestants may enter without spending a dime and will rap in Hmong, English, or each, about any topic they wished. The one guidelines had been that each rapper needed to rap on the identical beat, an instrumental made by DC’s producer pal, Emblem Beats.
Though his following had grown over time, DC wasn’t certain about what to anticipate from his competitors.
“I used to be simply hoping for like 10, 15 contestants to return out and do one thing and hook them up slightly bit,” he stated. It turned out to be like 100 folks turned out for an entry.”
‘Deliver out as a lot expertise as I can’
The competition is now not accepting new songs. The rappers now are reaching out to followers, family and friends to generate views and likes on the competitors web page. On the finish of February, 5 judges handpicked by DC will critique the entries, choose a winner and award the $500 on March 1.
J Fly’s music has obtained some three,500 views and 149 thumbs-up on YouTube, thus far. Within the remark part, listeners have written phrases of encouragement equivalent to, “I’m digging the flows,” “Educate me sensei” and “One other high quality monitor.”
“On this life, it’s nearly being a hustler and doing what it’s important to do day-after-day to make cash and keep glad and simply be an actual one day-after-day,” stated J Fly. “That’s the message that I need folks to see. To be glad and luxuriate in life.”
He stated he realized to play the piano at age 5 and in addition performed violin and drums. When he was youthful, his older cousins confirmed him gospel rap music at household outings, however it wasn’t till his senior yr in highschool that he began rapping.
He noticed the rap competitors because the signal he wanted to start out his music profession.
“I used to be like this can be a new yr, 2020. It could possibly be a good time,” J Fly stated. “I used to be doing another private stuff in my life and this was a means that I may categorical myself. I had the appropriate feelings and I’ve music, I’ve an thought.”
Past this contest, DC stated he hopes to prepare a rap competitors on the finish of the yr that includes the perfect rappers of all races. Particulars are pending. For now, he’s having fun with the music he’s heard and ready to see who comes out on prime.
“I’m simply actually attempting to prep the Hmong neighborhood for this greater occasion right here and I need to carry out as a lot expertise as I can to get them heard,” he stated. “So positively extra to return.”
Jeffrey Bissoy was an affiliate producer for MPR Information with Kerri Miller and wrote about sports activities earlier than leaving for Mexico. He’s a contributor to The Present and Sahan Journal.
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